What to Expect: Tips and Tools to Prepare for Your Book Release

The months or years leading up to your book release (especially if it’s your first one) can be nerve-wracking and overwhelming as you decide the best way to market your book and promote your author brand. Whether you’ve signed with a publisher or plan to self-publish, you’ll need to make many important decisions about how to best position your book for success. This workshop will guide you through the timeline in gearing up for your release, providing tips on how to manage your time and lay the foundation for a successful release day, discuss reaching out to bloggers, using paid advertising through targeted ads or tours, building social media platforms and author newsletters, using tools like teasers and book trailers to market your book, navigating your own emotions and expectations through the release, and more!

ABOUT CHANEL CLEETON

CHANEL CLEETON writes contemporary romances, women’s fiction, and thrillers. She is both traditionally and self-published and is the author of the International School series published by Harlequin HQN, the Capital Confessions series published by Penguin/Intermix, the Assassins series, and the Wild Aces series published by Penguin-Berkley. Chanel enjoys sharing her passion for publishing with other writers through teaching workshops, speaking at conferences, and writing articles for industry publications. An avid reader and hopeless romantic, she is happiest curled up with a book. She is represented by Kevan Lyon at Marsal Lyon Literary Agency.

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