When Deborah started in publishing, book reviews were used primarily on a book jacket or in a press release. A good review was nice to have but not a critical factor in book sales. That was then. Now book reviews are a critical part of book marketing. Readers continue to check online reviews to decide if they should buy a book.
This workshop will explore how to get book reviews and where to use them. Obviously, Amazon is a major platform for reviews, but this workshop will also drill into the dynamics of reviews on BookBub, Goodreads, and Reedsey. In closing, this workshop will outline how to build your own book review network that will support you and your colleagues.
About the Presenter: Founding editor of the Berkeley Wellness Newsletter, Ms. Chase is the author of 12 books including the best selling No-Nonsense Beauty Book ( Alfred Knopf), Extend Your Life Diet ( Pocket Books), Fruit Acids for Fabulous Skin ( St Martin’s Press), Terms of Adornment ( Harper) and Every Bride is Beautiful (Morrow). Her articles on health and beauty have appeared in Self, Family Circle, Ms, and Glamour.
Deborah is a graduate of Bronx High of Science and New York University where she held a double major in journalism and life sciences. In 2009 she went back to school at NYU to study digital media marketing. One of the requirements of the program was to launch a blog to in order put into practice what she was learning in class. The course activity became her highly ranked site, No-Nonsense Beauty Blog, which has been named as one of the top beauty blogs for women over 40 by Babble, Skintrium, and Feedspot.
Ms. Chase is the founder of Fashion Flash, an influencer marketing group of lifestyle bloggers over 40. It currently receives a combined 800,000 daily social media impressions and 5,000,000 site views annually. This social media firepower is used to promote both individual activities and amplify bloggers’ brand and personal campaigns. She is now using the strength of Fashion Flash to host Beauty and a Book Campaigns that capture more than 3,000,000 impressions for both brands and publishers. We have posted Beauty and A Book Giveaways for books from Harper, St Martin’s, Kensington, and Thomas Nelson.
Deb Chase lives in New York City and is married to Dr. Neil Schachter, a professor of pulmonary medicine at Mount Sinai Medical School of Medicine. Together they wrote two popular books—The Good Doctor’s Guide to Colds and Flu ( Harper) and Life and Breath- A Guide to Asthma and COPD ( Broadway Books). On weekends they go to a home in Woodstock where a big kitchen and an endless supply of flea markets indulge her duel passions for cooking and collecting.
You can watch the video at https://vimeo.com/663720103/8e2562822e.